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Visa Attempts Olympic Gold in Social Media: Q&A
May. 9, 2012
Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa’s largest marketing campaign in its 25-year history as an Olympic sponsor, the brand's emphasis on activating social media, and what he'll be doing during The Games.
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May 9, 2012
Article

Incorporating QR Codes into Multichannel Campaigns

When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns....More
May 14, 2012
blog

Emails We Love: Etsy Creates a Boutique in the Inbox

Unless you're looking for a very particular niche, or a favorite artisan's work, browsing Etsy can be a bit daunting. Where is one to start? The site's daily email blasts solve that problem nicely....More
May 3, 2012
Article

Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation

In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand....More
May 15, 2012
Article

Carl's and Hardee's Draw Customers in with "Spider-Man" Stuff

Carl’s Jr. and Hardee’s have teamed up with Sony Pictures for much awaited summer release of “The Amazing Spider-Man.”...More
May 7, 2012
Article

Using Triggered Marketing to Boost Your ROI

Here's three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget....More
May 11, 2012
blog

Loyalty Programs: Points To Reject

There's more to loyalty marketing than points. The key question is whether loyalty marketing can exist without points at all. The answer? A probably yes -- but it won't be easy....More
May 15, 2012
blog

Avengers Assemble at Walmart—Well, Most of Them

Walmart's mobile campaign with "The Avengers" is fun, but like the schemes of the foes the superheroes face, flawed in its execution....More
May 7, 2012
blog

Emails We Love: Knope 2012 Gets Our Vote

The campaign has been a central storyline on “Parks & Recreation” this season, and the NBC sitcom is using a monthly email newsletter to build buzz for the series....More
May 3, 2012
Article
Chief Marketer

FCC, Lawsuits Shape How Marketers Must Handle SMS Opt-ins

Recent actions by both the FCC and the Federal courts underline that marketers need to follow best permission and mailing practices in text-message campaigns-- or face lawsuits and stiff penalties....More
May 1, 2012
Article

How to Generate Leads With Insert Marketing

Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog....More
May 1, 2012
Article

GameStop Puts Retail At Heart of Loyalty Program

Data allows GameStop's in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually....More
May 3, 2012
Article
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Soccer, a Way of Life for Hispanics, and now for 7UP, too

7UP has formed a deal with Alianza de Futbol to launch the Sueño Alianza soccer tryout series designed to give up-and-coming soccer players the chance to fulfill their dreams of playing collegiate or professional soccer....More
Apr. 30, 2012
Article
Promo

Walmart Customers Hunt for "Avengers" P-O-P to Play Mobile Game

Walmart is partnering with "The Avengers" by debuting a game that melds the in-store experience with an augmented reality mobile app, called the "Super Hero Augmented Reality."...More
May 1, 2012
Article

Secrets of Successful Subscription Commerce

Online retailers like Honest.com are launching subscriptions and product discovery clubs as a way to boost engagement. Here's six ways to help you deliver high-value to customers....More
Apr. 24, 2012
Article

Brands Test Google+ with Local Marketing Pilots

Asking a few simple questions can get your brand headed in the right direction when it comes to Google+....More
Apr. 19, 2012
blog

Want Travel Business? Look to Your Smartphone Presence

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you're involved with the travel industry and want to reach a customer base that's lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren't just the last things we touch before takeoff or the first things we reach for when we're wheels down....More
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Commentaries and Blogs
Bad Move: USPS Decreases Summer Mail Discount
by Larry Riggs
Posted 4 hours ago
in The Big Fat Marketing Blog
Avengers Assemble at Walmart—Well, Most of Them
by Beth Negus Viveiros
Posted 2 days ago
in The Big Fat Marketing Blog
Emails We Love: Etsy Creates a Boutique in the Inbox
by Beth Negus Viveiros
Posted 2 days ago
in The Big Fat Marketing Blog
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