Cash In: The Opportunity of Economic Stimulus Checks
By Chad Elmendorf
Direct marketers have something to look forward to this summer—consumers with additional discretionary income. But will they respond to your offer, or use their newfound money to fill their gas tanks? Here are some targeting suggestions...
Useful Analytics
By Arthur Middleton Hughes
If you have an analytics person on your staff, you should always be looking for way for her to improve your marketing operations. For example, if you send promotional e-mails to registered customers, she should take advantage of the wilderness of numbers that can be analyzed with profitable results...
Turn Up Your TV Ad Volume: Get More From Sponsorships Online
By Stuart Larkins
You must be proud of your new television campaign. Bet it cost a bundle. Too bad your target audience is using a DVR to breeze right past those snazzy spots. Want to strengthen your TV programming sponsorships? Find out how to think beyond the idiot box...
E-Marketing to Women: Soccer Moms Aren't the Goal
By Beth Negus Viveiros
Is your Web site "pretty in pink?" If you're trying to reach women, think again about your design scheme. E-Centric recently talked with Michele Miller and Holly Buchanan, authors of the new book "The Soccer Mom Myth" about what marketers are doing right and wrong ...
Turn Up Your TV Ad Volume: Get More From Sponsorships Online
By Stuart Larkins
You must be proud of your new television campaign. Bet it cost a bundle. Too bad your target audience is using a DVR to breeze right past those snazzy spots. Want to strengthen your TV programming sponsorships? Find out how to think beyond the idiot box...
Find Your Voice: Puzzling Over Pronouns on Social Networks
By Anthony Power
It's important to know who you're talking to when you start a conversation in person. That holds true for social networks as well. If you hope to monetize social media, you better know what voice is best. Here are some quick tips...
Turn Up Your TV Ad Volume: Get More From Sponsorships Online
By Stuart Larkins
You must be proud of your new television campaign. Bet it cost a bundle. Too bad your target audience is using a DVR to breeze right past those snazzy spots. Want to strengthen your TV programming sponsorships? Find out how to think beyond the idiot box...
Cash In: The Opportunity of Economic Stimulus Checks
By Chad Elmendorf
Direct marketers have something to look forward to this summer—consumers with additional discretionary income. But will they respond to your offer, or use their newfound money to fill their gas tanks? Here are some targeting suggestions...
MAGILLA MARKETING | Shocker: EEC Spams Members May 6, 2008, by Ken Magill
Is there something floating around in the air-conditioning ducts at the Direct Marketing Association that makes everyone there turn into e-mail lunkheads? ...
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Burger King’s “Simpsonize Me!” campaign by Equity Marketing took “Best in Show” honors as well as the award for “Best Promotional Web Site” in Promo magazine’s third annual Interactive Marketing Awards...
Articles on Environmentally-concious marketing initiatives from all of Penton's marketing websites.
This Month's Focus: GREEN BRANDING The Color of Conservation: Tips for Going Green Online
As companies rush to "go green," determining the right approach to creating effective Web-based communications that capture the spirit of environmental conservation is crucial. Alan Ruthazer lists some best practices in developing green-oriented websites...
May 6, 2008, by Ken Magill
April 29th, 2008
Burger King’s “Simpsonize Me!” campaign by Equity Marketing took “Best in Show” honors as well as the award for “Best Promotional Web Site” in Promo magazine’s third annual Interactive Marketing Awards...
