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The Wheel Watchers Club is one way Sony works to create card member loyalty.

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Loyalty Programs Need to Keep Evolving

Keep Your Merchandising Consistent

Milwaukee Electric Tool Discovers the Power in E-mail Video

Considerations for Measuring Catalog Influences on Web Sales

Blog: Vineyard Vines Grows Lifestyle Brand

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Coagulating Donor Sites

Centralizing online blood donor sites ups donations for American Red Cross

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Pitney Bowes Addresses a Shifting B-to-B Market

When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct...

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Retail

Pets on Parade

Walmart teams with Hasbro for instore promotion

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Social Shopping

Sears takes a page from Amazon's online playbook

SEO

Iceberg Ahead

Cruise lines sink branded search

Engagement

Listen Up

Make the most of customer feedback

Packaged Goods

Soup's On

Campbell's stirs up brand repositioning

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It Matters What They Think

Sure, it’s fab to have a great subject line and boffo content. But if your e-mail doesn’t even make it to your recipient’s inbox, none of that matters one bit...

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