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Ways Communications Can Create a Bulletproof Consumer/Brand RelationshipAs both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra... |
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Loyalty Programs Need to Keep Evolving
The competition for consumers' attention is tougher than ever, and marketers must keep finding new ways to engage with their audience....
Analytics Drives Frederick's Of Hollywood's Multichannel Strategies
There's no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick's of Hollywood. But...
Here Come the Social-lists
A NEW BREED OF HAS RECENTLY ENTERED THE DIRECT MARKETING COMMUNITY They aren't changing society and they don't have a political agenda, but they may be...
Consumers Like Loyalty Perks, But Marketers Unsure of Results: Study
Customers like the perks and rewards of loyalty schemes, but the programs aren't necessarily meeting marketers' business needs, according to a new study from the CMO Council....
The New Consumer: How to Reach An Audience Forever Changed by an Age of Austerity
In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and...
Foxwoods Raises the Stakes With Integrated Marketing | Raising the Stakes
Of the five million people in Foxwoods Resort and Casino's data warehouse, four million hold the property's Dream Card. A new data initiative will help...
Wells Fargo Hitches Its Wagon to Streamlined Marketing Process | Automation, Ho!
Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times...
Surveys Help Toshiba Connect With Customer Needs
Consumers waiting in line for their flu shots—and the docs with the needles—aren't the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too....
Getting the Most Out of Your Customer References
If you have been involved in securing positive references from your customers you know it can be difficult. How do you maximize those efforts and get the most out of those good words? Just remember these 4 Rs: Reconnect, Repurpose, Recycle and Reward....
To Avoid Overload, Engage Your Audience
For all the information that we accumulate and store and process, more hits us on a 24/7 basis from a growing range of sources....
