Topic | Data-driven marketing

Back to Basics: How to Nail Your ABM Audiences

FREE ON DEMAND WEBINAR - Join Chief Marketer and Devon Watts, Senior Director of Corporate Marketing at RollWorks for this On Demand webinar. The word basic has gotten a bad rap. But let’s be honest: Who needs anything complicated these days? That’s why we’re taking it back to the basics of account-based marketing: your audiences.…

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

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