Your E-mail Drives More Responses than you Think

Posted on by Chief Marketer Staff

Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives.

And, the CEO of e-mail database marketing services provider AcquireWeb claims, the more complex your product or service is, the more likely you are to be severely low-balling the channel.

Those unique Web addresses, 800 numbers and coupon codes some marketers use to track their e-mail efforts: They

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