Royal Caribbean International has created a new loyalty program for kids offering exclusive benefits and rewards with every trip.
The Crown & Anchor Society Youth Program lets Royal Caribbean’s youngest customers earn credits with the cruise line, as well as kid-specific rewards, including free ice cream and spa treatments.
Upon sign-up, new members will receive a Youth Ultimate Value Booklet, which includes puzzles, games and on-ship offers for arcade games, temporary tattoos and discounts off Ben & Jerry’s ice cream. During the trip, members will receive Crayola Twistable crayons or a Royal Caribbean messenger bag. Enrollment is available at RoyalCaribbean.com/Youth.
“With the increase of multi-generational travel, it has become even more important to provide intriguing programs that cater to young cruisers as well as to adults,” said Adam Goldstein, president, Royal Caribbean International, in a statement. “The new Crown & Anchor Society Youth Program and Adventure Ocean enhancements will give our younger guests many opportunities to enjoy new experiences and earn rewards at the same time.”
Benefits are determined by the parents’ status in the company’s Crown & Anchor cruise club. Kid members can earn their own credits in the loyalty club after sign-up, the company said.
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