E-mail service provider Yesmail recently announced it has developed a mobile and short-message-service campaign-management tool.
According to Yesmail, marketers using the new tool can identify who is opening their messages on mobile devices and which devices they are using.
The tool also helps marketers embed mobile-friendly content into HTML e-mails, according to Yesmail.
The company added it has partnered with e-mail Pivotal Veracity to offer Yesmail clients the deliverability firm
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