E-mail marketing company YesMail.com is slashing about 15 jobs and closing two field offices as it reorganizes in the wake of the Post Communications acquisition.
The Andover, MA, operation, which had handled YesMail’s fledgling e-mail retention business, is expected to close by the end of March, David B. Menzel, YesMail president and CEO, said. “We are migrating those clients to the Post platform,” he said.
Ten people in the Andover office stand to lose their jobs, although some may stay at the company, Menzel said.
YesMail’s Greenwich, CT, office is also closing, Menzel confirmed, and the “four or five” employees there will be let go. The Greenwich office was primarily a business development location. Business development will now be done from Chicago.
Emphasizing that the changes are minor ones related to the integration of Post, Menzel said, “YesMail is a very positive story.”
Post Communications, the e-mail marketing arm of bankrupt Netcentives, was acquired by Chicago-based YesMail in December for about $2 million. YesMail took on 20 Post clients after the purchase. Some 70 former Post employees work in a San Francisco office.
YesMail has switched to using Post’s e-mail customer-retention technology, Post Direct. YesMail had been an e-mail acquisition business, but the acquisition bolstered its retention marketing.
“What we’re doing is integrating retention and acquisition offerings want to develop a full suite of services,” Menzel said.
The acquisition database contains 30 million e-mail names.
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