Yesmail.com, Chicago, and privacy watchdog group Mail Abuse Prevention System LLC agreed yesterday to put their litigation on hold pending further discussion. Yesmail.com will not be listed on the Realtime Blackhole List.
The temporary restraining order, issued by a Federal court on July 13, has been lifted by mutual consent. The order prevented MAPS from listing yesmail.com on its Realtime Blackhole List of alleged spammers.
David Tolmie, CEO of permission-based e-mail marketing company yesmail.com said in a statement, “As discussions with MAPS have proceeded, we are both finding that the goals for yesmail.com and MAPS are very much in alignment. We are looking forward to being able to announce an agreement which will represent a very strong statement from both of us regarding policies and practices for consumer permission and protection in the e-mail marketing industry.”
Paul Vixie, a managing partner of Redwood City, CA-based MAPS said in a statement, “Once we started peeling back the covers on this, it turned out that yesmail.com’s stated business interests and the policies they were willing to put in place made them ineligible for listing on the Realtime Blackhole List. We think that the details we’ll set forth in the final agreement in this case will outline a model for all companies in the electronic marketing field.”
The temporary restraining order was issued by the Northern District Court of Illinois Eastern Division and was set to expire Aug. 2. The order came after MAPS demanded that Yesmail.com convert its permission-based marketing model to a double-opt-in protocol. The complaint stated that MAPS “has gone overboard in its misdirected and over-zealous efforts.”
Network
