Yahoo, Inc. this week breaks a new campaign for its Yahoo Personals classified ad site with online and outdoor ads and an eye-catching off-line stunt.
Themed “Project: Real People,” online and outdoor ads feature singles who advertise on the site, not unrealistic models more commonly used for dating-service ads.
One subject, Los Angeles resident Julie Koehnen, will spend all of Jan. 7-9 atop a Sunset Strip billboard bearing her photo. Koehnen surfs Yahoo for dates, and each day picks three men to join her for a date on top of the billboard. On Friday night, Koehnen picks her fave guy for a high-visibility date.
Yahoo shows a live Webcast of Koehnen each day at Yahoo Personals. The Sunnyvale, CA-based Internet company handles the campaign in-house.
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