Wunderman New York has hired Luane Kohnke to be its senior vice president and director of database services. Kohnke’s responsibilities will include providing Wunderman and its clients with behavioral analysis and insights to improve targeting, segmentation and ROI.
Kohnke had most recently been senior vice president, strategy and analysis, at Grey Direct. She has also held positions with Prudential, AT&T Corp, and Chase Manhattan Bank, among other firms. At Wunderman, Kohnke will report directly to Ellen Ryan, EVP, managing director, Integrated Services.
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