(Direct Newsline)—Wunderman has partnered with social media analytics firm Visible Technologies.
Under the terms of the agreement, Wunderman will use TruCast, a monitoring, measurement and engagement platform, in conjunction with Wunderman’s own metrics and analysis offerings, to offer insights into social media network marketing.
Through TruCast, Wunderman clients will be able to:
Identify the most relevant blogs and social sites for their offerings; generate media plans, including quantifiable returns on investment, for social media; and engage the blogosphere in transparent dialogs between marketer and prospects or clients.
The partnership represents a further step in the relationship between Visible Technologies and a variety of Wunderman units, including its strategy & insights group.
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