Wm. Wrigley Jr. Co. last week shifted its Life Savers and Crème Savers ad account to BBDO Chicago after a review.
Wrigley bought the brands in June from Kraft Foods, and plans “significant investment” to reintroduce the brands to consumers, said Rory Finlay, Wrigley’s general manager for new confectionery brands.
“Creating relevant and meaningful brand communications is a crucial part of that strategy,” Finlay said in a statement.
Wrigley asked its current agencies, BBDO and Chicago-based Leo Burnett USA, to pitch the business this summer, then chose BBDO. Burnett keeps Altoids, which Wrigley also bought from Kraft. Foote, Cone & Belding, New York, had handled Life Savers and Crème Savers.
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