Several quarters of weakness in the e-mail list sector have continued unabated with lower prices and lower demand, according to the latest quarterly Worldata List Price Index released Monday.
E-mail list owners must continually lower prices in an effort to increase rental orders and revenues, according to Ray Tesi, senior vice president of Worldata.
The downward trend in e-mail list use and prices is related to e-mail address authentication, Internet contact filtering and image blocking, phishing and still pending standards for e-mail, the Worldata report stated.
Business-to-business e-mail list prices declined an average $4/M over the last 12 months to $277/M, but still remain the highest priced list category.
Demand for postal newsletter, donor and membership lists have increased since last October, particularly the demand for direct-to-publisher generated files.
Newsletter postal lists remain the second highest price category at $178/M, reflecting an average increase of $3/M.
Although lists are donors have the lowest overall price of $81/M the average price increased $6/M over the last year. It was largest price increase for any type of list.
Other list prices rose by an average of $5/M for attendees and members, bringing the new average price up to $116, compared to October 2005. Similarly, the average price for database and master file names rose to $136/M, up $5/M over the last year.
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