Worldata/WebConnect has introduced a new file, Purchasing Power, an assembly of 5.5 million American executives with buying power.
The file includes CEOs, VPs, and buyers in such departments as human resources, financial, sales and marketing, IT and others such as entrepreneurs. They buy a variety of goods and services.
The file is compiled from multiple sources not currently on the market, the firm said.
Counts can be obtained from the firm’s online count system at http://www.worldata.info/purchasing power
Selections include job title, job function, employee size, company size, revenue, home/business address, recency/hotline and SIC/industry. The cost of the file is $90 per thousand records.
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