Datagence Inc., an alternative media service provider, has named H. Robert Wientzen, former CEO of the Direct Marketing Association, to its board of directors. Wientzen will help the firm’s growth, and will work with its management team on products, services and acquisitions.
Red Bank, NJ-based Datagence recently acquired Memberdrive Inc., adding local search marketing, media inserts, Internet lead generation and affinity marketing to its portfolio of services.