While size still matters when it comes to social media, it’s more about the size of your engaged audience than anything else. “Your engaged audience is all that matters from a business perspective.” Here’s a rundown of Facebook, Twitter and Pinterest to see how quantity and quality fit into marketing on each platform. On Facebook, for example, businesses can either post 2-3 times a week and pay for advertising, or they can shoot for 1-3 posts a day (or more) to be a part of the daily conversation. Companies that post constantly on Facebook just turn into noise and compel people to hide them from their News Feeds. On Twitter, a huge following is no guarantee of success. Smaller accounts may have more engaged followers that have more power and get more interaction than accounts with huge follower counts. “This is a big problem, the ease in which people can buy fake followers to bump up their numbers. It’s a joke, really. Focusing on getting real people who are active on Twitter to follow your account is gold.” (Soshable)
Network
