Apparel marketer the Wet Seal Inc. will relaunch its direct marketing business in July with a mailing of 1.2 million catalogs to be followed with a holiday mailing of 2 million books.
Next year, the catalog is scheduled to mail four times.
This catalog revival comes as the Foothill Ranch, CA-based company launches SEAL TV, an in-house fashion and entertainment network at 210 of its stores that air music videos. The firm will wire all its stores to carry SEAL TV by the end of the year.
Wet Seal reported net sales of $182 million for the quarter ended Feb.2.
Network
