Webinars
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Back to Basics: How to Nail Your ABM Audiences
Watch On DemandJoin Chief Marketer and Devon Watts, Senior Director of Corporate Marketing at RollWorks for this On Demand webinar. The word basic has gotten a bad rap. But let’s be honest: Who needs anything complicated these days? That’s why we’re taking it back to the basics of account-based marketing: your audiences. The foundation of any successful […]
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Marketing ROI in 2021 and Beyond: Building Connected Experiences
Watch On DemandA new study conducted by audience engagement agency InVision Communications and Chief Marketer demonstrates that modern marketers increasingly recognize the need to break down silos in their organizations, enabling a clear customer story across brand touchpoints and across marketing functions. With the last year forcing us all to connect digitally, the need to reach your key […]
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5 Steps to Build an Effective Lead Scoring Program: A marketer’s guide to smarter sales collaboration
Watch On DemandJoin Chief Marketer and Act-On for this live webinar. Whether you already have a lead scoring program or are just getting started, this webinar will demonstrate how to go beyond the lead to promote growth by acting on data that drives your marketing and sales initiatives.
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Working With Influencers In The Covid Era: New Rules, New Ways of Engagement
New Rules, New Ways of Engagement
Watch NowThe COVID-19 pandemic has forced many marketers to pivot their budgets into different areas that they may have only dabbled in before. One of those marketing tactics getting a lot more attention is influencer marketing. According to a recent Chief Marketer survey, before COVID-19, influencer marketing was ranked as a top three ROI strategy among […]