WEB SPINNING
Posted on
by Chief Marketer Staff
The DMA has expanded its virtual world this year, creating home pages for the various segments the association serves.
Visitors to the DMA’s site (www.the-dma.org) will find areas devoted to nearly a dozen segments, including agencies and consultants, consumer marketing, business-to-business, catalogers, financial services, nonprofits, international, publishing, education, teleservices, list and database providers, and Internet marketers. Each area features everything about that topic, including content on councils, related seminars, consumer affairs and government issues. In time, the site will expand to include issues-related pages for the segments, says David Smith, senior vice president, marketing and business development.
