Walmart has launched its first-ever innovation incubator, dubbed Blue Labs, with the goal of developing experiential technology, retail innovation and collaboration with startups. CM sister pub Event Marketer spoke with the think tank’s creator, Head of Innovation at Walmart Canada Lee Jeyes, about the unveiling at its 2022 Collision conference in Toronto, the role Blue Labs plays in Walmart Canada’s ecosystem, the brand’s broader retail strategy, and more.
Photo credit: Carlos Osorio/Collision
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