Walmart.com Shuts DVD Rental Service, Partners With Netflix

Walmart.com discontinued its DVD rental service yesterday and announced a partnership agreement to refer customers to Netflix.

The retailer’s existing DVD rental customers will be offered the option to become Netflix subscribers at their current Wal-Mart rate for one year from the date they sign-up.

In return, Netflix will promote Wal-Mart’s online movie sales business, both online and in mailers sent to Netflix subscribers.