Wal-Mart Stores has tapped John Fleming, the president-CEO of WalMart.com, to replace chief marketing officer Bob Connolly.
Fleming began as executive VP-CMO on May 2, keeping responsibility for WalMart.com. He will also oversee all marketing communications including advertising, consumer research, visual merchandising, signage, P-O-P and in-store promotional materials.
Fleming joined Bentonville, AR-based Wal-Mart in 2000 after 19 years at Target Corp., where his last post was senior VP-merchandising for Target’s apparel, shoes and accessories divisions. He is credited with steering WalMart.com through growth two to three times higher than general online growth, and integrating WalMart.com into in-store services such as music downloads, online pharmacy and gift registries.
Connolly will retire at yearend. Meanwhile, he will continue as part of the senior management team overseeing undisclosed initiatives.
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