Virgin America has named Porter Gale as its new vice president of marketing.
In her new role, Gale will be in charge of shaping the Virgin America brand as it launches into new markets nationwide. The startup airline, which launched in August, is working to serve up to 10 cities through 2008. It plans to increase its service to 30 cities over the next five years, the company said.
Gale started part-time in the position last month. She takes over the full post in January, the company said.
She replaces Spence Kramer who left the post earlier this year, a company spokesperson said.
The low-fare carrier uses a host of amenities designed to distinguish itself from other airlines. It offers mood-lit cabins, an in-flight entertainment system with movies, TV and online chat rooms in a First Class section with massage chairs.
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