DM company VentureDirect Worldwide, New York, has been named online agency of record for Drkoop.com (http://www.drkoop.com), a consumer site headed by Dr. C. Everett Koop, the former U.S. Surgeon General.
Venture will help plan, develop and manage Drkoop.com’s online marketing programs with the goals of building brand awareness, bringing consumers to the site and creating loyalty. The site offers medical and healthcare information.