Home shopping network ValueVision International Inc., Minneapolis, MN, has formed an agreement with NBC to work together on enhanced television initiatives.
As part of the agreement, ValueVision has assumed responsibility for NBC’s Enhanced Broadcast Group and all members of the Group will now be ValueVision employees. The new ValueVision Enhanced Broadcast Technologies Group will continue to produce interactive television enhancements for NBC as part of an agreement between the two companies. Jonathan Boltax was named vice president of the new group.
Financial terms of the agreement were not disclosed.
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