ValueVision Media, parent company of home shopping TV network ShopNBC, will acquire television station WWDP TV-46 in Boston, which reaches approximately 1.8 million cable households.
“Considering the importance of our carriage in the Boston market, we evaluated a number of alternatives to ensure continued access of ShopNBC programming to viewers,” said ValueVision Media CFO Dick Barnes in a statement.
. The deal is expected to close after Federal Communications Commission approval, which is anticipated this quarter.
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