Valassis Communications, Inc. Livonia, MI, has launched a solo direct mail sampling program. With this new promotion/advertising tool, product sampling can now be distributed via targeted direct mail program.
Valassis has experience with direct mail distribution through its Valassis Impact Promotions Division, which originated in 1989 and services franchise retailers. Valassis Communications, Inc. provides marketing solutions for consumer package goods companies and retailers. The company’s products and services include newspaper-delivered co-op and specialty inserts, advertising, product sampling, direct mail, and online promotions, as well as consulting services.
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