The U.S. Postal Service later this year will offer direct mailers a new computerized program through which they can validate the addresses of their mailings down to the actual delivery point.
Postal officials said the software will be available in the fall.
They said that the program uses new proprietary technology that mailers can incorporate into their existing address-matching software to determine the actual existence of an address, including apartment and suite numbers. These can then be compared with existing postal service address records.
In order to use the new program a mailer must have an existing address-matching software program that assigns Zip+4 codes to a mailing.
While the postal officials estimate that the program will help the USPS to save money by trimming some of its mail processing and delivery costs, they also say that it will help mailers save money by reducing the amount of mail that’s undeliverable because of inaccurate or incomplete addresses while saving the cost of return postage.
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