Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.
According to a post this week on Crazy Egg’s blog, social proof in the marketing community refers to using these online communities and their input to create positive 
connections with a brand or business. Comments, user reviews and social media get customers talking online, and helping to foster these discussions to generate buzz can lead to conversions down the road.
Building a network of shared stories and testimonials on your website is another way to take advantage of social proof. Check out the full blog post here to learn more about making the most of social proof.
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