Based on current response data, Universal Guardian Holdings Inc. has projected it will generate more than $8 million in revenues for the 2007 fiscal year from its StunLight infomercial and commercial sales.
The DRTV marketer has reported generating more than 1,000 inbound calls per week and $310 average orders. The cost per call averages $17, according to the company.
The StunLight product is a combination high intensity flashlight and laser-aiming device, which also shoots streams of pepper spray.
“We are also working on the refinement of our conversion process by incorporating a direct mail campaign to capture orders beyond the initial DRTV response,” said in a statement Charlie Day, marketing director for Universal Guardian Holdings.
