Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation.
The company has been funding education and service trips for kids through its parks preservation program, America’s Best Classroom. Unilever has committed $50 million over 15 years to the program, and has already funded trips for 20,000 kids.
This is the first time that Unilever has piggybacked its Boys & Girls Club tie onto its 11-year-old parks sponsorship.
The July-August Boys & Girls Club effort provides “discovery grants” to fund day trips for club members to one of 12 national parks, including Indiana Dunes National Lakeshore, Hot Springs National Park in Arkansas, Wright Brothers National Memorial in North Carolina, Jefferson National Expansion Memorial in Missouri, Fire Island National Seashore in New York, and the Statue of Liberty National Monument on Ellis Island.
Unilever employees volunteer as mentors, hosts and trip chaperones for their local clubs near Unilever’s Englewood Cliffs, NJ, headquarters and its offices in Arkansas, Connecticut, Illinois, Indiana, Maryland, Missouri, North Carolina and Tennessee.
“While only a bus ride away, many of these National Parks are out of reach for these children,” said Unilever spokesperson Fiona Laird. “We’re … excited to link our community partnerships together to create this large-scale and unique summertime event.”
Network
