Unicom Corp., an electric utility based in Chicago,/ has awarded its national advertising campaign to Tierney Communications for the launch of Exelon, the holding company that will be created by Unicom’s $8 billion merger with PECO Energy Co, according to Reuters.
The budget was not disclosed.
Tierney will develop and execute an integrated communications campaign including direct marketing, television, print and outdoor advertising and will open a Chicago office to service the account.
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