Where do U.S. marketers stand in terms of data sophistication?
They’re ahead of their global counterparts in technical knowledge but trail in other areas, including a surprising one: list and data purchasing, according to a new survey by Alterian.
That chore was described as a headache by 41% of all U.S. marketers polled, compared with 32% for the United Kingdom and European Union and 37% for companies worldwide.
How can that be when the United States has such a robust list industry?
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