U.S. Concepts has launched a division specializing in marketing events to Hispanic, African Americans and urban audiences.
The division, Urban Concepts, will leverage the agency’s assets and resources to offer field, mobile and street team marketing as well as alternative media, p.r and event execution.
Kevin Jones has been named director of client services for the division. He has more than a decade of experience working with premiere bands across the sports, entertainment, automotive and beverage categories. Gerry Rojas will concentrate on the Hispanic focus for Urban Concepts, the agency said.
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