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U.S. Brands Hurt by Foreign Policy
(Direct Newsline) — A new poll indicates 20% of European and Canadian consumers consciously avoid purchasing American brands because they disapprove of U.S. foreign policies, according to GMI Inc., a Seattle-based market research firm.
U.S. brands face continued erosion of market share abroad due to ongoing boycotts. A direct correlation exists between how closely Europeans and Canadians associate companies with the U.S. and the likelihood that they’ll avoid purchasing those companies’ brands.
Roughly half of Canadian and European consumers distrust U.S. companies, according to poll results.
U.S. Brands Hurt by Foreign Policy
A new poll indicates 20% of European and Canadian consumers consciously avoid purchasing American brands because they disapprove of U.S. foreign policies, according to GMI Inc., a Seattle-based market research firm.
U.S. brands face continued erosion of market share abroad due to ongoing boycotts. A direct correlation exists between how closely Europeans and Canadians associate companies with the U.S. and the likelihood that they’ll avoid purchasing those companies’ brands.
Roughly half of Canadian and European consumers distrust U.S. companies, according to poll results.
