Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel delivered customers to their Web site and how they behaved and what they bought once on the Web site.
Chicago-based Performics Inc. drives customers to Web sites through affiliates, search engine keyword marketing and e-mail acquisition campaigns and tells the Web marketer which channel the customer came from. It has combined its technology with Coremetrics Inc.
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