According to a report from The New York Times, Twitter is planning to modify its mobile app by adding photo filters, which would put it in direct competition with Instagram and, ideally, enable its users to avoid Facebook’s popular app. Twitter considered a “photocentric product acquisition” before, but Facebook’s purchase of Instagram lit a fire under the company to spurt it to build its own filters. Nevertheless, if Twitter thinks just by adding filters it will divert major traffic from Instagram, it has another thing coming. There’s something about Instagram that, while hard to nail down in certain terms, isn’t easily replicated or taken away from. (VentureBeat, NYTimes.com)
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