TV Viewing Elsewhere

It seems like most consumers are keen on the idea of watching online content on their television sets, though there are still a lot of people out there who are unaware that this is actually possible now, and the cost of such luxury is very unappealing to them. These are some of the findings from E-Poll’s "Multi-Platform Viewing of Video Content."

In a poll with responses from consumers 13 and older, E-Poll found that 75% view non-television video content on their desktop computers, while 46% watch on laptop computers. Another 16% indicated that they view videos on portable video players, 13% watched on their iPods, and 13% watched on their cell phones.

More than half of respondents said they were interested in transferring online videos to their television sets, and half said they did not know this was already possible. Only 13% indicated that they have already taken the steps necessary to make this transfer.

Only 17% said they would pay $100 or more for a device that would enable them to transfer online videos to their TV sets.

Still, about a third of respondents said they would be interested despite the cost, even if a complicated installation process was required.

Though the majority U.S. teens are exposed to various electronic devices on a daily basis, they are not ready to embrace the idea of watching TV shows on a device other than a television.

In a Los Angeles Times and Bloomberg survey conducted in June and July of 2006, 43% of males and females between the ages of 12 and 17 said they would not want to watch a TV show on a computer, iPod, or mobile phone.

One pending technology that might make waves in this realm is Joost, the peer-to-peer TV system that is gaining buzz and momentum as it nears its release. Big content owners like Viacom have already signed on to take part in this project.

The co-creators have already experienced success with Skype and Kazaa, and another bulls-eye with Joost could drastically change the landscape of online video content.

Sources:

http://www.emarketer.com/Article.aspx?id=1004927