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TRUST = REVENUE

TRUST = REVENUE

Posted on May 15, 2002 by Chief Marketer Staff

THE STRONGER THE TRUST, the stronger the customer relationship. And the stronger the relationship, the stronger the bottom line. That, says Barbara Lawler, is a cornerstone of Hewlett-Packard’s marketing strategy toward its millions of customers. Lawler, HP’s privacy manager for the last two and a half years, took time to talk with DIRECT recently about the company’s privacy initiatives. She has been with the company for 20 years in a variety of positions involving direct marketing and data management. HP’s privacy efforts have

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