Dallas Area Rapid Transit (DART) has discovered the secret of e-mail success: Offer free train rides.
The transit agency recently conducted its first e-mail campaign for Trinity Express, a new commuter train service between Dallas and Fort Worth.
Of the 7,333 people who received the animated e-mail, 46% clicked through to the DART Web site for more information.
And they were among the 11,900 people who showed up the day of the promotion
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