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Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
Business accounts on Instagram have access to these new tools.
Strategies to keep in mind while using Facebook Messenger to engage with consumers.
Five global social media trends to watch in 2020.
Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.
An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.
Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
Kaling introduces the wine through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes.
After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.