research Archives - Page 2 of 5

B2B Video Length Drops, but Engagement Increases

The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard.

Facts & Figures

B2B Manufacturers Fall Short in Digital

B2B manufacturing firms are falling short when it comes to
digital experience, according to a new report from Gartner.

MarTech

AI Could Drive Double Digit Marketing Growth

Less than one in five B2B firms are using AI, but the majority of those already
on the AI train are forecasting a double-digit lift in the next two years.

Facts & Figures

Hiring Qualified Marketing Talent is Challenging in 2019: Survey

New research indicates that hiring to fill open
marketing positions might take longer than you think.

MarTech

2019 Trends: Martech Spending Continues to Rise

The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.

Facts & Figures

Brands Aren’t Meeting Customer Experience Expectations: Survey

Nearly half of consumers say brands aren’t meeting
expectations when it comes to customer experience.

Facts & Figures

Fostering a Culture of Marketing Innovation: 3 Tips

Are you so swamped with day-to-day work that you don’t have time to think beyond your daily to-do list? Here’s three tips to help drive innovation.

Facts & Figures

Power of Influencer Marketing Continues to Grow: Report

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

Facts & Figures

Marketers Seek More Sales than Audience Feedback on Content

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

Facts & Figures

B2B Marketers Lack Confidence in Data: D&B

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.