Podcasts are an increasingly valuable messaging tool for companies looking to reach target audiences. Here's how marketing and communications professionals are tapping the medium to elevate their brands.
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
Tips for pinpointing a specific niche podcast idea that your brand can speak to.
Partner Content by: Southeastern University Online Type: Article Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts — radio’s younger, on-demand sibling — are swiftly gaining popularity with many of the demographics that marketers desire most. Why are podcasts so popular? For…
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