Topic | Metrics

Think Beyond Click-Based Metrics

|  by Suneet Bhatt

Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next.

A New & Improved Return on Ad Spending Formula

|  by Todd Crawford

The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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