Want to drive higher responses and find a wealth of viable prospects in your database? You'll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that's a complex task. Above all, you have to know what models can and can't do.
The Sales Lead Management Association (www.salesleadmgmtassn.com), a new online organization dedicated to helping firms manage their sales inquiries, has formed in Los Angeles.
Let's face facts. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.
Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.
When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.
THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are
Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a large gap in the measurement of the impact of paid search ads.
Ameriquest Mortgage Co. is launching an online sweepstakes today that will send five consumers to meet The Rolling Stones and see them perform live, while helping the mortgage company generate new leads. As presenting sponsor of the U.S. leg of The ...
A Minnesota man pleaded guilty in federal court to selling pirated movies on the Internet, the Associated Press reported. This is the first federal prosecution
when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media
