Topic | Experiential

British rock band Oasis is getting open-air play from New York City street musicians playing tunes from its latest album in advance of its October release

The former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company

Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft

Taco Bell is jump-starting its second annual anti-hunger fund-raising effort with stars of an MTV reality show doing a cameo appearance at one of the fast food chain’s Los Angeles restaurants next week

Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft

Drugstore chain Walgreens has named Kim L. Feil, a former Sara Lee executive, as vice president and chief marketing officer, a new position

Shopper marketing is becoming one of the most effective forms of in-store marketing, a new study released this week said

The grim outlook for holiday retail sales continued yesterday as the National Retail Federation predicted sales to grow at the slowest pace in six years, according to its latest forecast

The grim outlook for holiday retail sales continued yesterday as the National Retail Federation predicted sales to grow at the slowest pace in six years, according to its latest forecast

The Xbox360 Anti-Gravity Tour takes off this week on a national high school tour to support the Campaign for Tobacco-Free Kids