Topic | Experiential

The National Hockey League is seeking to pump up fans for the start of its current campaign with a two-day event involving a roster of sponsors supporting a lineup of live events later this week

The NBA Europe Live 2008 tour has an aggressive game plan with an expanded roster of 27 marketing and promotional partners, including more European partners

Despite a scary economy, retailers won’t have much to fear with Halloween sales this year, according to a recent National Retail Federation survey

The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events

7-Eleven is getting back into politics with a quirky campaign that lets customers voice their opinions about the upcoming presidential election via the selection of their coffee cups

7-Eleven is getting back into politics with a quirky campaign that lets customers voice their opinions about the upcoming presidential election via the selection of their coffee cups

Office Max is back once again with a cause marketing effort to aid teachers

As a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World"

RadioShack Corp. has named Lee Applbaum as executive vice president and chief marketing officer. The post took effect yesterday

Shopper marketing agency Mars Advertising has named Timothy Goeglein as vice president and retail channel marketing director, a new position, in the Cincinnati office