Redenbacher Popcorn Pushes Rebate Promo with TV Spots
ConAgra is aiming to heat up sales for two of its popcorn brands with a rebate offer tied to the DVD release of the latest film in the “Indiana Jones” series
ConAgra is aiming to heat up sales for two of its popcorn brands with a rebate offer tied to the DVD release of the latest film in the “Indiana Jones” series
MTV and CNN are teaming up on a concert event to honor armed forces veterans of the Iraq and Afghanistan conflicts in New York City next week, and launching a petition campaign for veterans’ rights
Starburst is looking to improve the profile of its new GummiBursts brand among college students with a mobile cross-country campus tour
mtvU and Ford have launched a cross-country race between teams of students with a $15,000 prize
Fan affinity among the National Basketball Association’s European supporters is clearly skewing toward players from the continent, based on top-selling jerseys during last season
Family Dollar Stores, Inc. has promoted Dorlisa K. Flur to executive vice president, strategy and marketing
The Food Network is collaborating with Sony Pictures Home Entertainment to bring Paula Deen, Rachael Ray and others of its celebrity chefs into supermarkets
Newcastle Brown Ale is set to introduce its second complimentary guide in November to bring attention to its beer as the holiday season gets underway
At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes
Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events