The production company behind TV reality hits such as “Fear Factor” and “Extreme Makeover: Home Edition” is teaming up with the video channel on MySpace for a Web-based reality program, “Get Married on MySpace.”
NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race.
The Coca-Cola Co. has been slapped with a class-action lawsuit claiming deceptive and unsubstantiated claims for its VitaminWater beverages.
Tabasco is making it even easier for consumers to try its Pepper Sauce, offering a sample on pizza boxes from “several thousand” pizzerias.
To celebrate the upcoming inauguration of President-elect Obama on Tuesday, Swedish-born home retailer Ikea has built its own version of the Oval Office in a busy Washington, DC
Video gamer Konami has teamed up with Subway Restaurants to give away merchandise tied to its best-selling, get-up-and-move video game
A veritable Who’s Who of former National Football League stars will tackle Nine Pins for charity in the fourth annual Super Bowl Celebrity Bowling Classic later this month.
Volvo is launching a twin set of experiential tours this month to tout its new XC60 model in the southern and western regions of the U.S.
Fenway Sports Group lassoed Professional Bull Riders, Inc. in a four-year deal unveiled last week as that sport’s exclusive sponsorship sales agency.
Nestle Waters North America has signed a two-year spokesman agreement with star fitness coach Bob Greene, known for aiding Oprah Winfrey in her ongoing battles with poundage.
