Topic | Experiential

Brand marketers still tend to want to go where they want, when they want — even if it doesn't make economical sense. Plan routes carefully to maximize the dollars spent and days on the road

Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons

Shopper marketing can help improve sales in a tough economy. Here are a few examples

Tip 1 Clorox Disinfecting Wipes were part of a Macy's window display in March. A backdrop of spring colors was recreated to match the colors of the wipes' new packaging

At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.

Pepsi and Gatorade have signed a multiyear marketing and promotional partnership with the New York Mets and their new home, Citi Field.

The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site.

In any economic climate, partnerships can be a good addition to a brand’s marketing mix. They provide increased reach, stretching of marketing budgets and positive brand associations. Just as important as choosing the right partner is ensuring that your partnerships are relevant in retail environments.

The beauty industry has suffered along with the rest trying to pitch products to weary consumers in a trouble economy.

For those of you who didn’t know, National Train Day is May 9 and Amtrak plans to host a number of events across the country to push rail cars as an environmentally sensible way to travel.